Our New Crest: Marking the Next Era of Eastside FC

For more than 50 years, Eastside FC has stood for something bigger than soccer.

Founded in 1970 as the Eastside Youth Soccer Association, our club has grown into one of the premier youth soccer organizations in the country. With nearly 1,400 players across more than 90 teams and 3 locations, our purpose has always been clear: Building Champions in Life.

Today, we’re proud to share the next evolution of that purpose — a refreshed Eastside FC brand.

Why We Refreshed Our Brand

This update wasn’t about chasing trends or starting over. It was about clarity, consistency, and growth.

As Eastside FC has continued to evolve — from expanded programming and college pathways to top-level competition in ECNL and beyond — our visual identity needed to reflect who we are today and where we’re headed tomorrow.

The new brand gives us:

• A clearer, more modern crest that honors our history and roots in the Pacific Northwest

• A consistent system that works across uniforms, facilities, and digital platforms

• A visual language that matches the ambition, discipline, and pride of our players

The New Crest

Our updated crest is a refined expression of Eastside FC.

It keeps the core elements that generations of players and families recognize, while simplifying and strengthening the mark for today’s game. The result is a crest that feels familiar yet modern — bold, timeless, and built to perform, whether it’s on a kit, a training top, or a phone screen.

Every detail tells a story: the mountains honor our Pacific Northwest home, the hidden letters pay tribute to our name and location, and the overall shape and design reflect the clarity, ambition, and strength that define Eastside FC. This crest represents our past, our present, and the standards we expect moving forward.

A Complete Brand System

Along with the new crest, we’ve introduced a full brand system designed for flexibility and consistency, including:

• Primary and secondary wordmarks

• Supporting marks and monograms

• A refined color palette and typography

• Updated digital and social media applications

  
  

Together, these elements allow Eastside FC to show up with one clear, unified voice — from our youngest Promise Program players to our oldest ECNL teams.

What This Means for Our Community

You’ll begin to see the new brand rolled out across:

• Club communications and social media

• The Eastside FC website

• Apparel, uniforms, and merchandise

• Facilities and events

  
  

As always, our focus remains on development, character, and community. This brand refresh simply gives us a stronger platform to tell that story.

Moving Forward — Together

Eastside FC has always been about more than results. It’s about growth, accountability, teamwork, and pride in wearing the badge.

This new brand is a reflection of those values — and a signal of our commitment to continue raising the standard for players, coaches, and families alike.

Thank you for being part of the Eastside FC journey. The next chapter starts now.