Our Brand
The Eastside FC brand represents who we are as a club — our values, our community, and our commitment to Building Champions in Life. These guidelines are designed to help teams, media, and partners use our brand consistently and respectfully.
The Eastside FC Crest
Our updated crest is a thoughtful evolution of a familiar symbol—modernized without losing its meaning. The shield has been refined through simplified shapes, improved spacing, and cleaner geometry, creating a mark that is more legible, versatile, and confident across all platforms and mediums.
The color palette has been subtly desaturated and adjusted for today, lending the crest a more contemporary and forward-looking feel while preserving its heritage. “WA” has been replaced with the full word Washington to strengthen clarity and recognizability beyond our local community. The addition of 1970 honors the year our club was founded, reinforcing our history and lasting impact, while the mountain graphic serves as a visual connection to our geography—symbolizing strength, foundation, and the environment that has shaped our club from the beginning. Subtly embedded within the mountain are hidden “E” and “W” forms—an intentional Easter egg that nods to Eastside and Washington, meant to reward closer inspection rather than demand attention.
Finally, the championship star has been removed from within the crest and positioned above it, aligning with conventions used by amateur and professional clubs alike. The star represents our national championship and may be used selectively, depending on the channel, medium, or context, allowing the crest to remain clean, adaptable, and appropriate across a wide range of applications.
Our Championship
Our Name
Our Home
Our Heritage
Our Heritage honors the year Eastside FC was founded, celebrating our rich history, the legacy of the club, and the traditions that have shaped the club into what it is today.
Our Future
The mountain peaks ascend upward and to the right to symbolize growth, ambition, and the club’s future, while hidden 'W' and 'E' shapes nod to Washington and Eastside FC.
Eastside FC Full Color Crest
Our Wordmarks
Eastside FC Wordmark with Washington
Red w/Navy Mountain
Eastside FC Wordmark without Washington
Red w/Navy Mountain
Our Monograms
Our Colors
Our colors reflect our identity and spirit.
Consistent use ensures recognition and professionalism.
Eastside FC Navy
Hex: #1d2649
RGB: 29 | 38 | 73
CMYK: 96 | 88 | 42 | 42
Pantone® 282 C
Eastside FC Red
Hex: #b2203c
RGB: 178 | 32 | 60
CMYK: 16 | 100 | 78 | 6
Pantone® 200 C
Eastside FC White
Hex: #f2f3f4
RGB: 242 | 243 | 244
CMYK: 4 | 2 | 2 | 0
Pantone® 11-0601 TPG Bright White
Logo Usage Guidelines
We are proud of the Eastside FC brand and appreciate our community sharing it. Eastside FC families, players, alumni, and supporters are welcome to download and use the official Eastside FC logo for personal, non-commercial digital use, including:
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Social media posts
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Team graphics
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Personal celebratory posts
The logo may not be altered, modified, recolored, or combined with other graphics without prior approval.
Prohibited Uses
The Eastside FC logo may not be used to:
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Sell merchandise (including apparel, hats, stickers, banners, or other printed materials)
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Create custom team gear outside of official club channels
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Promote businesses, sponsors, or third-party organizations
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Fundraise using the logo on physical goods
Any reproduction of the Eastside FC logo on merchandise or physical products requires express written consent from Eastside FC.
Express Written Consent Requirement
Use of the Eastside FC name, logo, crest, marks, or any related intellectual property for commercial purposes or physical production is strictly prohibited without the prior express written consent of Eastside FC.
Unauthorized use may constitute trademark infringement and may be subject to enforcement.
If you would like permission for a specific use, please contact:
media@eastsidefc.org
Eastside FC Wordmark Downloads
Clear Space Requirements
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Define minimum clear space (e.g., equal to height of “E” in EASTSIDE)
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Visual diagram showing spacing
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No text or graphics inside clear space
Minimum & Maximum Size
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Minimum print size (inches/mm)
Color Specifications
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Official brand colors (Pantone, CMYK, RGB, HEX)
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When full color is required
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When one-color versions are allowed
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No unapproved color substitutions
Unacceptable Logo Alterations
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❌ Do not stretch or distort
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❌ Do not recolor
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❌ Do not add outlines, drop shadows, glow effects
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❌ Do not rotate
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❌ Do not crop or partially use the logo
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❌ Do not rearrange elements
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❌ Do not change typography
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❌ Do not recreate or redraw the logo
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❌ Do not add team names inside the crest
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❌ Do not place inside unapproved shapes
Customization Policy
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Approved background colors
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Using logo on photography
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Required contrast standards
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When to use white outline or badge version