Our Brand
The Eastside FC brand represents who we are as a club — our values, our community, and our commitment to Building Champions in Life. These guidelines are designed to help teams, media, and partners use our brand consistently and respectfully.
Our Crest
Our updated crest is a thoughtful evolution of a familiar symbol—modernized without losing its meaning. The shield has been refined through simplified shapes, improved spacing, and cleaner geometry, creating a mark that is more legible, versatile, and confident across all platforms and mediums.
The color palette has been subtly desaturated and adjusted for today, lending the crest a more contemporary and forward-looking feel while preserving its heritage. “WA” has been replaced with the full word Washington to strengthen clarity and recognizability beyond our local community. The addition of 1970 honors the year our club was founded, reinforcing our history and lasting impact, while the mountain graphic serves as a visual connection to our geography—symbolizing strength, foundation, and the environment that has shaped our club from the beginning. Subtly embedded within the mountain are hidden “E” and “W” forms—an intentional Easter egg that nods to Eastside and Washington, meant to reward closer inspection rather than demand attention.
Finally, the championship star has been removed from within the crest and positioned above it, aligning with conventions used by amateur and professional clubs alike. The star represents our national championship and may be used selectively, depending on the channel, medium, or context, allowing the crest to remain clean, adaptable, and appropriate across a wide range of applications.
Our Name
Our Home
Our Heritage
Our Heritage honors the year Eastside FC was founded, celebrating our rich history, the legacy of the club, and the traditions that have shaped the club into what it is today.
Our Future
The mountain peaks ascend upward and to the right to symbolize growth, ambition, and the club’s future, while hidden 'W' and 'E' shapes nod to Washington and Eastside FC.
Colors
Our colors reflect our identity and spirit.
Consistent use ensures recognition and professionalism.
Eastside FC Navy
Hex: #1d2649
RGB: 29 | 38 | 73
CMYK: 96 | 88 | 42 | 42
Pantone® 282 C
Eastside FC Red
Hex: #b2203c
RGB: 178 | 32 | 60
CMYK: 16 | 100 | 78 | 6
Pantone® 200 C
Eastside FC White
Hex: #f2f3f4
RGB: 242 | 243 | 244
CMYK: 4 | 2 | 2 | 0
Pantone® 11-0601 TPG Bright White
Our Wordmark
Imagery
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Use high-quality photos of players, coaches, and facilities.
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Action shots and authentic moments are preferred over staged stock photos.
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Maintain diversity and inclusivity whenever possible.
Tone & Voice
Positive: Focus on growth, teamwork, and achievement.
Inclusive: Represent all players, opponents, coaches and families respectfully.
Professional: Maintain credibility with partners, media, and the community.
Social Media
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Always use official logos and colors in posts where appropriate.
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Tag official accounts when posting about events or teams.
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Avoid sharing personal opinions under the club’s name.
Partner & Media Use
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All third-party use of the Eastside FC logo or brand must be approved by the Marketing Director.
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Logos should appear in their approved color formats and sizes.
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Co-branded materials should respect our visual hierarchy: Eastside FC branding must be clearly visible and unaltered.
Contact & Permissions
For questions, approvals, or brand assets:
Media
Email: media@eastsidefc.com