Our Brand

Our updated crest is a thoughtful evolution of a familiar symbol—modernized without losing its meaning. The shield has been refined through simplified shapes, improved spacing, and cleaner geometry, creating a mark that is more legible, versatile, and confident across all platforms and mediums.

 

The color palette has been subtly desaturated and adjusted for today, lending the crest a more contemporary and forward-looking feel while preserving its heritage. “WA” has been replaced with the full word Washington to strengthen clarity and recognizability beyond our local community. The addition of 1970 honors the year our club was founded, reinforcing our history and lasting impact, while the mountain graphic serves as a visual connection to our geography—symbolizing strength, foundation, and the environment that has shaped our club from the beginning. Subtly embedded within the mountain are hidden “E” and “W” forms—an intentional Easter egg that nods to Eastside and Washington, meant to reward closer inspection rather than demand attention. 

 

Finally, the championship star has been removed from within the crest and positioned above it, aligning with conventions used by amateur and professional clubs alike. The star represents our national championship and may be used selectively, depending on the channel, medium, or context, allowing the crest to remain clean, adaptable, and appropriate across a wide range of applications.